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Sarah Critchley is a Microsoft Dynamics Business Applications MVP and an experienced Technical Consultant & Research Solutions Lead who has worked on numerous Business System Implementations. Having led software projects in numerous industries including healthcare and the public sector, she works across all areas of the project lifecycle from demonstrations, design, architecture, documentation, customisations and development. She gets involved in the technical community through chairing the CRM User Group in the UK, running technical events and presenting on technical and functional topics in conferences around the world.